Nokia sees a shift towards consumer content creation
Nokia reports on a survey on consumer’s role in media creation, which they had conducted with The Future laboratory. They predict that by 2012, 25% of content consumed will be created and consumed within consumer communities. Well, really not a surprise, when you look at how rapidly the peer-related culture consuming has exploded with online music communities, Youtube etc. Entertainment will be circular. In my view, it has been that for many for a while.
But this sends again an important message to art education: We should be involved in this phenomenon by providing both skills in technology, but especially metaskills, like critical attitude, abilities for networking, communication skills etc. And teachers should be aware of how creative activities are conducted by their students outside the classrooms.
They conducted a survey for 9000 technologically active people from 16-35 years, and combined the results with the company’s ongoing research around the world. People will not only share the content, but also remix it and create mashups.
According to the survey for 9000 people at the time,
- 23% buy movies in digital format
- 35% buy music on MP3 files
- 25% buy music on mobile devices
- 39% watch TV on the internet
- 23% watch TV on mobile devices
- 46% regularly use IM, 37% on a mobile device
- 29% regularly blog
- 28% regularly access social networking sites
- 22% connect using technologies such as Skype
- 17% take part in Multiplayer Online Role Playing Games
- 17% upload to the internet from a mobile device
What really is surprising, is the relatively high number of those watching TV on mobile devices (23%), and relatively low percentage of respondents, who regularly access social networking sites. The latter number could be different after the landsliding spread of Facebook recently. Localism, home grown entertainment will be very popular – this too has been seen, for example for years in my online music community research. People rather listen to the music made by their peers. And in a way, this has been around for ever – it explains the popularity of Finnish pop music sang in English – it is often more popular here than American or English pop.